Talkingdata

Talkingdata is China's leading third-party data intelligence solution provider. Talkingdata empowers enterprises and helps them achieve a data-driven digital transformation. In 2016 Talkingdata prepared to advance into the Western Market;

for the new strategy, the company wanted to align their visuals to the audience while keeping its existing brand and keep to it on budget.
I was tasked to help them to update their Data Visualization and improve data storytelling. By adding visuals and simplicity to the brand. I established new design principles so the team in Shanghai could easily apply and use the brand system.

The new brand refresh helped the teams focus on presenting the data in a fast effortlessly that resonated with Western without losing the Chinese essence.