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Tiktok for Business
2021 Tiktok wanted to understand how gamers and streamers use their platform Worldwide. Newzoo consumer Insights was tasked with extensive research in APAC, EMEA, and LATAM. Together with Tiktok in China, we helped them design a new Digital Report for free on their platform and subscribers. My team and I used a mix of Tiktok's brand and Newzoo's brand illustrations, and this result is a patchwork of shapes, game illustrations, and data points contrasting with the large dots taken from Tiktok's logo.
Role Design Director/Newzoo
Illustrations Luciana Bicalho / Wolf Ollins
Year 2021
Scope
Research
Visual design
Content Design Strategy
Data Visualization
Digital Report


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