Google for Games

After a successful partnership with Newzoo on research for Change the Game in 2019, the Newzoo team returned for another extensive project called Beyond -What the games go next? - Google Play initiative to support and empower game players and creators with insights, data and business management. I was hired to Google to direct work at the  Design, Data and Market Analysis team, working with Google and Redwood to create the content of five reports results from more than seven months of research conducted on five regions. As Design Director of Newzoo, I was responsible for organising content, designing and defining how to display the information and data comprehensively and straightforwardly so that every user from the platform could easily understand the insights. We chose simplified charts and hero numbers and colour code the graphs according to the regions presented. We used the same charts on the digital reports and the website. The platform was launched in December 2021

Role Design Director 

Project Lead  Tom Wijman

Direction Google Singapore

Website Google 

Illustrations and Concept Redwood London

Year 2021/2022

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Scope
Visual design

Content Design Strategy

Data Visualization
Digital Report 

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