SBJ Sports Business Journal
is the most influential sports media outlet in the USA, originally Street& Smith, born in the 40s with headquarters in New York City and Charlotte, North Carolina. The brand exclusively used print materials that needed an update to appeal more dynamically on digital platforms; it should be readable, legible, and appealing to the audience. With these goals in mind, we worked with the Marketing team to find impactful visuals, new colours and typefaces for digital screens and marketing collateral. Since we delivered brand guidelines, the SBJ has embraced digital technology to reach a wider audience and provide readers with easy access to the latest information and analysis in the sports business industry, and the brand continues to evolve.
Role Design director | Creative Director
Logo Design SBJ/Condé Nast
Year 2019-2020
Scope
Creative Direction
Visual Design
Brand Guidelines
Marketing Design
The challenge was to translate the spirit of sports and align it with the legendary SBJ brand. The result combines an energetic colour palette, robust typography styles and powerful visuals and imagery. where the athletes are the heros
Action and power
The blend of colours and stripes gives the unique feeling of action and the powerfulness of American sports.
Social media
Social media campaigns also received a new treatment using minimalist design and powerful imagery
