Sports Atlas SBJ

As part of the same Advance Group, Newzoo and SBJ joined forces to build a brand new Saas Platform wishing to transform an extensive database before being sold as access to simple tables or spreadsheets. The previous project had a logo already, and we worked on adapting and designing the brand for the digital platform. Sports Atlas's main goal was to offer data insights for the entire sports business industry in the USA, focusing on B2C audiences. In collaboration with engineers, UX designers, visual designers, and marketers, product managers, we crafted Sports Atlas, launched after ten months in 2020