Newzoo - Advance
Newzoo World’s most trusted and quoted source for games market insights and analytics. Newzoo helps the world’s most prominent players of entertainment, technology, and media companies target their audience, track competitors, spot opportunities, and make strategic and financial decisions. At Newzoo, I worked on building the brand, driving the design culture and creating principles applied to the entire brand experience. In 2017, American Group Advance Publications acquired
the company, accelerating the journey of becoming the game insights and data leader.
Role Design Director
Illustrations Luciana Bicalho
Year 2016-2022
Scope
Brand Identity
UX/UI Design
Design Strategy
Design System Management
Creative Direction
"Newzoo help people understand consumer trends in digital media and tech, empower companies to make strategic decisions"
Newzoo brand stands out in a world with blue and corporate data firms.
The distinctive greens and lively shapes make Newzoo recognizable and attractive to clients, even gaming players. Newzoo brand is friendly, simple, and playful. The brand was designed to make an impact and become unique. Since 2016 the company has proudly partnered with and served the global leaders in gaming and entertainment. In 2018 Newzoo launched its comprehensive, uncomplicated software and analytics platform, making it easier for companies to make strategic decisions using reliable and accurate data sources.