Jimdo Durchstart

Jimdo is an AI website builder for solopreneurs and microbusinesses. To mark our 15th anniversary, we launched the "Durchstart" Initiative — paying forward the grant our founders once received by giving away 5 x €10,000 bonuses, a Jimdo Premium plan, and professional business coaching to deserving founders.

Applicants submitted their Jimdo website, and a jury of successful entrepreneurs selected winners based on creativity, uniqueness, and sustainability. The campaign featured a spot for YouTube, TV, and social media, plus landing pages and ads — brought to life through nine vignettes inspired by real data from our top users.

A large-scale production filmed entirely on studio sets in Mexico City, this was a fully pre-AI production — every frame crafted through traditional filmmaking craft.

The result: thousands of clicks, inspiring applications, and a Platinum dot.com Award 2022 in Brand Awareness Campaigns. Thanks to our creative partners at Los York and Thjnk.