DeepL Dialogues 2025
DeepL Dialogues is the company's annual offline customer event — an intimate, invite-only gathering where enterprise clients meet the people, products, and ideas shaping the future of language AI. For the 2025 edition, DeepL Creative Studio launched the second version, previously working with the Pentagram team ( Jody Hudson-Powell), the new version
The theme takes nature as its central metaphor. Dawn does not announce its arrival — it simply transforms everything it touches. Gradually, inevitably, beautifully.
This became the lens through which DeepL's own evolution was framed: language AI that grows organically alongside organisations, that adapts without disrupting, and that illuminates human communication at scale.
"Neue" nods to DeepL's German heritage and signals genuine newness. "Dawn" grounds the identity in something universal — a moment everyone understands, and one that carries both stillness and momentum. The system is ready to grow.
Role Design Director
Lead Copywriter Laith Zanadyne
Creative Director Wolf Strak
Motion and 3D Modelling
Ronald Mau, Taha Alan and Pentagram
Logo Design: Pentagram
Production: Jay Reeves, Heike Tytschkowski
Partners:
Pentagram (Jody and Luke Hudson-Powell team), FitzroyHawk, Identity Global) Egin Tokyo
Tools:
Figma, After Effects, Cinema 4D, Krea.ai, Runway.ai, Lummi.ai, Adobe Creative Cloud
