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Hi I am Ana

 

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I am a Design and Creative Director who has spent more than fifteen years working across five continents — leading and shaping creative and product teams from on-site studios in Amsterdam and São Paulo to fully distributed setups across time zones. My practice moves between brand, experience, and culture: the spaces where visual thinking meets organisational change.

I am drawn to complexity — industries in motion, brands finding their voice, teams that need room to grow.

My approach is empathetic and rigorous in equal measure: I care about the people in the room as much as I care about the work on the wall. Purpose, accessibility, and inclusive design are not principles I add at the end — they shape how I work from the first conversation.  I focus on end-to-end, data-informed, results-oriented.

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Beyond work

Road-tripping into new cities. Cycling, reading, and collecting architecture and cookbooks. Thinking about Victor Papanek and what design owes the planet. Slipping into museums, listening to Nina Simone and Brazilian music. Attempting tennis. Dreaming of Haute-Provence, baking cakes, drinking coffee, and talking to strangers.

Enthusiastic about getting lost in a city, a brief, a problem worth solving.

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Global footprint

20 years · EMEA · LATAM · USA · China · Japan

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Selected clients & collaborators

Pentagram, Studio Dumbar, DeepL, Jimdo,  Wolf Ollins, DEPT, Google,  Google Play, TikTok, Talkingdata China, Visa, MacCann Tokyo, WWF, RNW, Natura&Co Aesop, Blue Group The Hague, VokDams, Fitzroy Hawk, Los York, Identity Global, Thijnk Berlin, Absolut Vodka, NBTC, Advance Publications( Conde Nast, Newzoo, Leaders Group,

Street&Smith-SBJ Sports Business Journal New York), PONY New York, Wageningen University, Menu Magazine, Istoe Magazine, Folha de S.Paulo, Coca-Cola Foundation, NCRV TV, German Green party Bündnis 90 

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