​

Hi I am Ana
 

I scale brands through the phases that break them — startup to scale-up, and the funding and acquisition moments between. Two decades in design. Ten leading design organisations across EMEA, LATAM, North America and APAC. From startup through scale-up, leading both rebrands and the positioning work.

​

 

What I bring:

→ The right team for the phase you're in. Early, you hire range. Later, depth — and the managers who carry it without you.

 

→ Agencies, chosen and run well. Wolff Olins, Pentagram, Studio Dumbar, Los York. The work isn't the pitch; it's the brief, and what happens after handover.

 

→ Budget ownership, not budget requests. Scoping, forecasting, and defending creative spend to people who don't think in design.

 

→ Design rigour: Twenty years making complex information legible —  Google, DeepL, WWF, TikTok Business, Newzoo/ Advance Group Conde Nast

​

 

How I work and build diverse teams:

→ Technical Knowledge, radical creativity and empathy. High craft expectations only work if people trust the person setting them. Teams that feel safe make braver work.

 

→ Real Cultural fluency, not tolerance. Practical and deep knowledge of cultural dimensions and psychology. Reading that right is what makes a distributed group one team.

 

→ Business context first. Knowing what the company is actually trying to achieve is what separates award-winning work from work that moves the business.

 

​​​​​

Personal note:

Road-tripping into new cities. Cycling, reading, and collecting architecture and cookbooks. Swimming in the ocean. Slipping into museums, listening to Nina Simone and Brazilian music. Attempting tennis with my lovely and best partner.  Baking cakes, which I can't follow the recipes for, drinking a cup of good batch brew, and talking to strangers, always. Never stop loving Barcelona, Firenze, and Paris. Enthusiastic about getting lost in a city, a brief, a problem worth solving.

​

Global footprint

20 years · EMEA · LATAM · USA · China · Japan

​

Selected clients & collaborators

Pentagram, Studio Dumbar, DeepL, Jimdo,  Wolf Ollins, DEPT, Google,  Google Play, TikTok, Talkingdata China, Visa, MacCann Tokyo, WWF, RNW, Natura&Co Aesop, Blue Group The Hague, VokDams, Fitzroy Hawk, Los York, Identity Global, Thijnk Berlin, Absolut Vodka, NBTC, Advance Publications( Conde Nast, Newzoo, Leaders Group,

Street&Smith-SBJ Sports Business Journal New York), PONY New York, Wageningen University, Menu Magazine, Istoe Magazine, Folha de S.Paulo, Coca-Cola Foundation, NCRV TV, German Green party Bündnis 90 

​

​

​

​